Block Boards
Decorative Veneers
Textile Products
The idea was to exemplify and extendexcellence, quality & efficiency to people lives. When we began in 1971, we were small, very small. But since then, this company has left is footmarks of success into many trades and industries. With robust track record of always deploying best available technology, this company has always made its strength and presence felt in every market of its operation. Vidhata is now a name synonymous with unparalleled quality, credibility, trust and goodwill.
While pioneering the bulk trade of cement for over three decades, the company aggressively and passionately diversified to high-end construction materials and expanded to the production, distribution and retail of cement, steel, plywood and other salient building & construction material with flying colors. The company also added another feather in the cap when was it setup up “AKC” – its superlative chain of luxury home building products showrooms retailing and distributing luxe line of faucets, bath fittings, modular kitchens, plywood, cement, steel, tiles and accessories’ retail stores. With times, the company has seen AKC grown as landmark in the minds of retail, corporate and project clients who have taken up Ludhiana – The Manchester of India, as a hotbed for real-estate development.
Vidhata, through its plywood range – “InterWood – Ply Ka Boss”,is also known for revolutionizing the industry by offering superior quality at value for money pricing. The company has been operating in this field since 1971 and is seen as a strong player with its multi-brand, multi-regional, multi-product play. The company also, set up its second state of the art plywood plant in year 2008 at Village Bija in Ludhiana. Here also, the company again endeavored to bring to forestage, a set of never before seen combination of globally revered technologies under one roof. It’s the confidence of these technologies which makes InterWood, truly Ply Ka Boss. This new plant has been the cornerstone of company’s aggressive Pan-India presence plan. With a scheduled capacity utilization program and subject to phase-wise implementation plan, this would perhaps become largest single location plywood plant in India producing 3.6 Crore square feet per annum.
Riding on the deployment of new technologies and a new plant, today Vidhata offers under “InterWood”, a complete range of plywood such as InterWood Star, InterWood Plus, InterWood G+, InterDeco, InterShutter, InterDoors etc. These sub-brands offer a host collections to meet the entire requirements of the buyers, designers, architects, builders, projects etc.
Company’s multi-dimensional approach to enhancing stakeholder’s wealth was evident when management decided to venture in retail of automotives. As first step in this direction, the company partnered with Honda Cars India Limited, a leading brand for high performance cars in Indian market. In the direction, of setting up chain of 3S facilities, the company successfully commissioned the first facility in the record time of ten months again at Ludhiana. The company is evaluating a multi-dimensional approach.
Since its inception in 1971, Vidhata has been bringing human insight to business to delight and deliver beyond expectation. The company has a rich history. In a typical Indian family style, this business was also thought-of and started with very humble beginnings at its core. But as and how, each effort of the promoter’s reaped some good harvests, they were ploughed back with a mindset of developing and incubating a successful, self-sustaining business entity with revised larger goals, missions and visions.
A very key ideology behind developing and enhancing the size and area of operation was to build a business enterprise which could create and sustain value, employ and nurture people, talent and make a meaningful difference to lives of all stakeholders whether these were blue collar or white collar members of the company.
As a management thinker says, the culture always flows from the top. So is the DNA at Vidhata. The management thinks of people as the core asset of itself and people hold the foremost priority at Vidhata. Its people who makes this company for what it is today.
ii) Vidhata Honda commences business.
i) Expanded Bija plant’s production capacity by installing new Hot-Press, Seasoning Equipments and other Pipe Line optimizations thus enhancing the plant current capacity by over 50%.
Groundbreaking of company’s new Honda Cars dealership at Ludhiana
Commissioned Bija plant at Ludhiana in record time of one year, 11 months.
Received new license to set up largestgreen-field plywood plant in region.
i) Initial dealer network of 100+ dealers come on board in Punjab.
ii) Established high good-will of being a high quality plywoodmaker and crowned regional market leader, product innovator and value leader amongst plywood industry of Punjab.
First Plywood License acquired.
i) Enhancementbusiness model by high profile showcasing of home building and construction related products and by pioneering the concept of modern retail in this sector.
ii) Rapid expansion in retail through increased floor space coverage from 1000 Sq.ft to 9000 sq.ft.
Addition of a very wide product in trading profile relating to construction.
Emerged as strongest distributor for large cement manufacturers such as DCM-Shriram, Diamond Cement, Birla Cement, ACC, JK Corp., etc.
Cement business initiated by 4 brothers led by .
Chairman – Mr. Ashok Juneja
Period of growth, increased concentration and consolidation in cement business. First shoots of customer centric image and of being dependable business vendor being to emerge.
